Active and inactive clients: The clients are those who are now making purchases or they did within a short period of time. In contrast, inactive customers are those who made their last purchase for quite some time ago, therefore, one can deduce that went to competition, they are dissatisfied with the product or service you received or that no longer need the product.
This classification is useful for two reasons: 1) Because the identification of customers currently being made purchases that require special attention to retain them, because they will generate in the current income to the company, and 2) to identify those customers who for some reason not to buy the company, and therefore require special efforts to identify the causes of their departure and then try to recover them. Business is a great thing!
The first classification (which is basic but essential) helps the expert in market planning and implementing activities with which the organization will seek to achieve two goals that are of vital importance: 1) Retain current customers and 2) identify potential customers to become actual clients.
It is worth noting that each goal will require different levels of different amounts of effort and resources. Therefore, even if it seems too obvious a classification, it can be seen as crucial to the success of a company or organization, especially when it is in highly competitive markets.
Types of Clients Rank .- Specific:
Secondly, each of these two types of customers (and potential) are divided and sorted according to the following classification (which allows for greater personalization):
Classification of customers: It is divided into four types of customers according to their duration, frequency, purchase volume, level of satisfaction and degree of influence. Business is a great thing!
Posted by admin | Posted in Marketing and Sales | Posted on 27-05-2009
Types of Customers .- General Classification:
Firstly, in general, a company or organization has two types of customers:
Existing customers: Those (individuals, companies or organizations) to make purchases from the company on a regular basis or who did so recently. This is the type of customers generated by the current sales volume, therefore, is the source of the income the company receives at present and it is possible to have a certain market share.
Potential Customers: Those (individuals, companies or organizations) that do not purchase on the company at present but are displayed as potential customers in the future because they have the necessary provision, the power and authority to buy. This is the kind of customers that could lead to a certain volume of sales in the future (short, medium or long term) and therefore they can be considered as the source of future income. Business is a great thing!
In general, companies or organizations that already have some time on the market typically have a wide variety of clients, for example, frequent buying, buying time to purchase high volumes, and so on. And those who hope services, special prices, or other preferential treatment that are tailored to their specific features.
This situation poses a great challenge to experts in the market because the stakes not only customer satisfaction and / or loyalty, but also the proper orientation of efforts and resources of the company or organization.
It is therefore essential that the expert in-depth market know what are the different types of clients who have or organization and how to classify them as appropriate, to then be able to propose alternatives to adapt the supply of company to the particularities of each type of customer.
In that sense, this article shows different types of customers who are classified by their current or future relationship with the company. All of which can be used by the expert in market model as a basis for classifying or its clients. Business is a great thing!
Posted by admin | Posted in Selling Your Business | Posted on 27-05-2009
Analysis of customers’ lost ‘
A very efficient and impractical is to go to customers who switched suppliers or simply stopped buying.
They are the “ex-customers” who know those weaknesses of the company or product that result in the loss of customers (hence the great importance).
To carry out this work, we suggest searching the directory for clients of the company to “customers” who do not purchase in a reasonable timeframe. Then, they were located and were interviewed with a questionnaire designed to ascertain the reasons for his removal.
Meet the viewpoint of the group of former clients is fundamental to change or improve certain aspects that can cause further loss of customers’ dissatisfaction or disappointment”. Business is a great thing!
